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Olympic Branding
The Olympic branding project, an integral part of the Veneto in Action initiative, represents a unique opportunity to promote and celebrate the Milan Cortina 2026 Olympics and Paralympics. Through the presence of the official mascots, Tina and Milo, along with the composite logo, we intend to create a strong connection with the community and raise awareness of the importance of this sporting event.
Mascots were introduced in different formats inside the Veneto Region’s IAT (Tourist Information and Reception) offices, transforming these spaces into welcoming and appealing landmarks.
In addition, we will proceed with the branding of the Venice-Cortina route, the main road artery connecting these two icons of the Veneto region. Along the SS51 route, travelers will be greeted by visual installations such as flags, drapes and banners depicting Olympic branding, encouraging an immersive and celebratory experience.
Finally, we branded buses that operate throughout the province of Belluno and the Veneto Region. These buses are mobile communication vehicles, bringing the message of the Olympics and mascots to every corner of our community. With the logo of the Milan Cortina 2026 Olympics and images of Tina and Milo, the buses are a highly visible and dynamic symbol of this great event.
