The 2024-25 winter season is just a few months away, and for the third consecutive winter (and until 2026), Atomic, the world’s leading ski brand, and Fondazione Cortina, the organizer of major international sporting events in Cortina d’Ampezzo, will once again be working together to create an even more engaging program with the same goal: to do everything possible to promote the development of winter sports, attract and create new snow sports enthusiasts, fully embodying the spirit of the “next generation”.
Atomic and Fondazione Cortina’s vision for the future was recently reaffirmed and strengthened at a meeting at the brand’s headquarters in Austria.
More specifically, this took place at the company’s state-of-the-art production facility in Altenmarkt, where design and engineering excellence come alive 800 meters above sea level in the heart of the Salzburger Alps.
At the headquarters, the Fondazione Cortina delegation accompanied by Corty, Fondazione Cortina’s mascot, and Atomic staff, were able to experience the positive energy, know-how, and professionalism that permeates every department of the company, with its 750 employees all passionate about skiing.
A highlight of the visit for Fondazione Cortina was undoubtedly the opportunity to discover the secrets of the futuristic APC – Atomic Pro Center. This is a center within the company created specifically for FIS members and racing enthusiasts, from junior athletes to World Cup competitors. It is worth noting that there are currently three Pro Center Partner stores in Italy: Rossini Sport, Technosport, and Spitaler Sports.
Inside the APC – Atomic Pro Center racing department, amidst stories and anecdotes from decades of experience at the highest levels of the World Cup, it became clear that success is not just about equipment, but rather an alchemy of dozens of skills, from the skiman to the boot-fitter to the racing manager. Unity and shared vision, as in the case of Atomic and Fondazione Cortina, make the difference, and sports deserve all this!
This year, we celebrated the shared values of the partnership with the launch of the exclusive Atomic X9i Fondazione Cortina skis: 26 numbered and customizable pairs created to celebrate an iconic year, an extraordinary design that incorporates the best World Cup technology.
With a hi-tech soul and a clean, elegant design, this product was presented to the public for the first time during the Cortina d’Ampezzo AUDI FIS Ski World Cup and was handcrafted in the Atomic atelier, featuring visual and symbolic elements that aim to convey the identity of Fondazione Cortina and, of course, the prestige and shared values.
The purchasing process is also unique and exclusive. The Atomic X9i Fondazione Cortina skis, in the single size of 174 cm, can only be purchased by sending an email to segreteria@fondazionecortina.com with a symbolic price to the public of 1.260 euros. They can be collected in-store at the Atomic Cortina Pro Sport partner or shipped by express courier.
The synergy with Fondazione Cortina will contribute to the development of new iconic skiing solutions that reflect the excellence and innovation that distinguish both organizations and that will give consumers unique and sensational thrills.
