{"id":8906,"date":"2024-11-19T12:14:29","date_gmt":"2024-11-19T11:14:29","guid":{"rendered":"https:\/\/fondazionecortina.com\/progetti\/branding-olimpico\/"},"modified":"2024-11-19T12:14:29","modified_gmt":"2024-11-19T11:14:29","slug":"branding-olimpico","status":"publish","type":"progetti","link":"https:\/\/fondazionecortina.com\/en\/projects\/branding-olimpico\/","title":{"rendered":"Olympic Branding"},"content":{"rendered":"<div>The Olympic branding project, an integral part of the<b> Veneto in Action<\/b> initiative, represents a unique opportunity to promote and celebrate the Milan Cortina 2026 Olympics and Paralympics. Through the presence of the official mascots, Tina and Milo, along with the composite logo, we intend to create a strong connection with the community and raise awareness of the importance of this sporting event. <\/div>\n<p>Mascots were introduced in different formats inside the<b> Veneto Region&#8217;s IAT<\/b> (Tourist Information and Reception) offices, transforming these spaces into welcoming and appealing landmarks.<\/p>\n<p>In addition, we will proceed with the <b>branding of the Venice-Cortina route<\/b>, the main road artery connecting these two icons of the Veneto region. Along the SS51 route, travelers will be greeted by visual installations such as flags, drapes and banners depicting Olympic branding, encouraging an immersive and celebratory experience. <\/p>\n<p><i>Finally, we branded <strong>buses<\/strong> that operate throughout the province of Belluno and the Veneto Region. These buses are mobile communication vehicles, bringing the message of the Olympics and mascots to every corner of our community. With the logo of the Milan Cortina 2026 Olympics and images of Tina and Milo, the buses are a highly visible and dynamic symbol of this great event.  <\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Olympic branding project, an integral part of the Veneto in Action initiative, represents a unique opportunity to promote and celebrate the Milan Cortina 2026 Olympics and Paralympics. Through the presence of the official mascots, Tina and Milo, along with the composite logo, we intend to create a strong connection with the community and raise [&hellip;]<\/p>\n","protected":false},"featured_media":7556,"template":"","meta":{"_crosspost_to_2":false,"_crosspost_to_3":false,"_crosspost_to_4":false,"_crosspost_to_5":false,"_crosspost_to_6":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-8906","progetti","type-progetti","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Olympic Branding - Fondazione Cortina<\/title>\n<meta name=\"description\" content=\"The Olympic branding project represents a unique opportunity to promote and celebrate the Olympics...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fondazionecortina.com\/en\/projects\/branding-olimpico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olympic Branding - Fondazione Cortina\" \/>\n<meta property=\"og:description\" content=\"The Olympic branding project represents a unique opportunity to promote and celebrate the Olympics...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fondazionecortina.com\/en\/projects\/branding-olimpico\/\" \/>\n<meta property=\"og:site_name\" content=\"Fondazione Cortina\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fondazionecortina\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fondazionecortina.com\/wp-content\/uploads\/2024\/09\/210914-Roadshow-SportBusinessForum-Belluno-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fondazionecortina.com\\\/en\\\/projects\\\/branding-olimpico\\\/\",\"url\":\"https:\\\/\\\/fondazionecortina.com\\\/en\\\/projects\\\/branding-olimpico\\\/\",\"name\":\"Olympic Branding - Fondazione Cortina\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fondazionecortina.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fondazionecortina.com\\\/en\\\/projects\\\/branding-olimpico\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fondazionecortina.com\\\/en\\\/projects\\\/branding-olimpico\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fondazionecortina.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/210914-Roadshow-SportBusinessForum-Belluno-4.jpg\",\"datePublished\":\"2024-11-19T11:14:29+00:00\",\"description\":\"The Olympic branding project represents a unique opportunity to promote and celebrate the Olympics...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fondazionecortina.com\\\/en\\\/projects\\\/branding-olimpico\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fondazionecortina.com\\\/en\\\/projects\\\/branding-olimpico\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fondazionecortina.com\\\/en\\\/projects\\\/branding-olimpico\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fondazionecortina.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/210914-Roadshow-SportBusinessForum-Belluno-4.jpg\",\"contentUrl\":\"https:\\\/\\\/fondazionecortina.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/210914-Roadshow-SportBusinessForum-Belluno-4.jpg\",\"width\":1000,\"height\":800,\"caption\":\"sNOw DIFFERENCE Expedition allo Sport Business Forum di Belluno\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fondazionecortina.com\\\/en\\\/projects\\\/branding-olimpico\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/fondazionecortina.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Olympic Branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fondazionecortina.com\\\/#website\",\"url\":\"https:\\\/\\\/fondazionecortina.com\\\/\",\"name\":\"Fondazione Cortina\",\"description\":\"Event &amp; Sport Factory\",\"publisher\":{\"@id\":\"https:\\\/\\\/fondazionecortina.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fondazionecortina.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fondazionecortina.com\\\/#organization\",\"name\":\"Fondazione Cortina\",\"url\":\"https:\\\/\\\/fondazionecortina.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/fondazionecortina.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/fondazionecortina.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/FondazioneCortina-logo-1-quadrato-2.jpg\",\"contentUrl\":\"https:\\\/\\\/fondazionecortina.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/FondazioneCortina-logo-1-quadrato-2.jpg\",\"width\":300,\"height\":300,\"caption\":\"Fondazione Cortina\"},\"image\":{\"@id\":\"https:\\\/\\\/fondazionecortina.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/fondazionecortina\",\"https:\\\/\\\/www.instagram.com\\\/fondazionecortina\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/fondazionecortina\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/FondazioneCortina\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Olympic Branding - Fondazione Cortina","description":"The Olympic branding project represents a unique opportunity to promote and celebrate the Olympics...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fondazionecortina.com\/en\/projects\/branding-olimpico\/","og_locale":"en_US","og_type":"article","og_title":"Olympic Branding - Fondazione Cortina","og_description":"The Olympic branding project represents a unique opportunity to promote and celebrate the Olympics...","og_url":"https:\/\/fondazionecortina.com\/en\/projects\/branding-olimpico\/","og_site_name":"Fondazione Cortina","article_publisher":"https:\/\/www.facebook.com\/fondazionecortina","og_image":[{"width":1000,"height":800,"url":"https:\/\/fondazionecortina.com\/wp-content\/uploads\/2024\/09\/210914-Roadshow-SportBusinessForum-Belluno-4.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/fondazionecortina.com\/en\/projects\/branding-olimpico\/","url":"https:\/\/fondazionecortina.com\/en\/projects\/branding-olimpico\/","name":"Olympic Branding - Fondazione Cortina","isPartOf":{"@id":"https:\/\/fondazionecortina.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fondazionecortina.com\/en\/projects\/branding-olimpico\/#primaryimage"},"image":{"@id":"https:\/\/fondazionecortina.com\/en\/projects\/branding-olimpico\/#primaryimage"},"thumbnailUrl":"https:\/\/fondazionecortina.com\/wp-content\/uploads\/2024\/09\/210914-Roadshow-SportBusinessForum-Belluno-4.jpg","datePublished":"2024-11-19T11:14:29+00:00","description":"The Olympic branding project represents a unique opportunity to promote and celebrate the Olympics...","breadcrumb":{"@id":"https:\/\/fondazionecortina.com\/en\/projects\/branding-olimpico\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fondazionecortina.com\/en\/projects\/branding-olimpico\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fondazionecortina.com\/en\/projects\/branding-olimpico\/#primaryimage","url":"https:\/\/fondazionecortina.com\/wp-content\/uploads\/2024\/09\/210914-Roadshow-SportBusinessForum-Belluno-4.jpg","contentUrl":"https:\/\/fondazionecortina.com\/wp-content\/uploads\/2024\/09\/210914-Roadshow-SportBusinessForum-Belluno-4.jpg","width":1000,"height":800,"caption":"sNOw DIFFERENCE Expedition allo Sport Business Forum di Belluno"},{"@type":"BreadcrumbList","@id":"https:\/\/fondazionecortina.com\/en\/projects\/branding-olimpico\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fondazionecortina.com\/en\/"},{"@type":"ListItem","position":2,"name":"Olympic Branding"}]},{"@type":"WebSite","@id":"https:\/\/fondazionecortina.com\/#website","url":"https:\/\/fondazionecortina.com\/","name":"Fondazione Cortina","description":"Event &amp; Sport Factory","publisher":{"@id":"https:\/\/fondazionecortina.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fondazionecortina.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/fondazionecortina.com\/#organization","name":"Fondazione Cortina","url":"https:\/\/fondazionecortina.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fondazionecortina.com\/#\/schema\/logo\/image\/","url":"https:\/\/fondazionecortina.com\/wp-content\/uploads\/2023\/03\/FondazioneCortina-logo-1-quadrato-2.jpg","contentUrl":"https:\/\/fondazionecortina.com\/wp-content\/uploads\/2023\/03\/FondazioneCortina-logo-1-quadrato-2.jpg","width":300,"height":300,"caption":"Fondazione Cortina"},"image":{"@id":"https:\/\/fondazionecortina.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/fondazionecortina","https:\/\/www.instagram.com\/fondazionecortina\/","https:\/\/www.linkedin.com\/company\/fondazionecortina\/","https:\/\/www.youtube.com\/c\/FondazioneCortina"]}]}},"_links":{"self":[{"href":"https:\/\/fondazionecortina.com\/en\/wp-json\/wp\/v2\/progetti\/8906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fondazionecortina.com\/en\/wp-json\/wp\/v2\/progetti"}],"about":[{"href":"https:\/\/fondazionecortina.com\/en\/wp-json\/wp\/v2\/types\/progetti"}],"version-history":[{"count":0,"href":"https:\/\/fondazionecortina.com\/en\/wp-json\/wp\/v2\/progetti\/8906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fondazionecortina.com\/en\/wp-json\/wp\/v2\/media\/7556"}],"wp:attachment":[{"href":"https:\/\/fondazionecortina.com\/en\/wp-json\/wp\/v2\/media?parent=8906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}