Fondazione Cortina: a platform for giving value to brands

Fondazione Cortina intends to build initiatives and events that can guarantee a solid added value to the territory. For this reason, strategic collaborations and partnerships will be developed with important companies and private consortia, with the aim of innovating services, improving accessibility in the mountain, and giving sports- and mountain enthusiasts unique and unforgettable experiences.

Through these collaborations, partner companies can build long term business relationships with the territory, seizing opportunities afforded by the destination and the major sporting events staged here, as well as building joint communication brand building strategies.

Thanks to an innovate partnership concept, Fondazione Cortina offers a platform capable of amplifying the brand awareness and brand experience of its partner companies, through the creation of synergies, projects, events, content, and communication activities throughout the Veneto region, during major international sports events and during the main tourist seasons. The logo of Fondazione Cortina will be present on a studied selection of products and activated in high-level licenses that will help Cortina d’Ampezzo and the brands to make themselves known in the world.

The partners involved in the Cortina Foundation project to date are: